We know how to love celebrities and athletes in our culture. We hashtag them, go to their performances/games, read about them, imitate them, talk about them, and in many other ways make these people an ongoing presence in our lives. (Note: there may be a strange reason we’re so obsessed with celebrities.)

It’s less common to love writers, far less common to show it.

Today’s publishing houses expect authors (other than the most commercially promising ones) to do their own book marketing. We’re expected to blog, tweet, arrange book signings and readings, do interviews, and otherwise connect with potential readers as if there’s nothing awkward about begging people to buy our words.

But we know that books, articles, essays, poems, posts, (actually, all forms of writing) live on only when they’re read. It’s even better if they’re discussed, shared, and remembered. My writer friends and I do our best to promote one another’s work to a wider audience. Most writers do this for each other. If you’re inspired, take a tip or two from us and show some authors your love.

Share a great author interview or book review. Share a passage from a book, article, blog post, or poem. Toss it out there on Twitter, Instagram, Facebook, whatever platform you use.

Quote. If you’re writing a report or giving a presentation, sprinkle in a relevant quote or line of poetry. It’ll add another dimension to your work.

Review books you love on Goodreads.com, LibraryThing.com, Amazon.com, BarnesandNoble.com, wherever you go to check reader reviews. You can make it easy on yourself by simply leaving a bunch of stars. Take it up a notch with a glowing one-line opinion. On Amazon, you only need to click “like” to boost a book or other people’s reviews of the book. Your viewpoint really does help potential readers find what to read next.

Advocate for writing that has changed your outlook, expanded your interests, led you in entirely new directions. A few months ago Facebook bristled with personal lists of 10 Life Changing Books. I love hearing what books impact other people and I’m often inspired to read those titles too. (Here are 10 that occur to me at the moment: The Secret Garden, Original Wisdom, The Continuum Concept,  Nature and the Human Soul,  A Paradise Built in Hell,  Pronoia Is the Antidote for Paranoia, Man’s Search for Meaning, Beyond War, Spontaneous Evolution, Listening for the Heartbeat of God.

Give books as gifts. They make wonderful presents for birthday, holidays, and milestone celebrations. They make wonderful business gifts for clients and great promotions for related products. They’re great to give simply when it occurs to you that a specific book and a specific person might go well together. Give books to children for special occasions but also for fun. Don’t forget to leave an inscription even for the youngest. If you like, pair a book with a small related present. Tea, coffee, or something more spirited is a perfect accompaniment to any book gift.

Try something different. Indulge in your favorite genres and let yourself branch out from there. A fan of historical novels set in a certain era? Try poetry from that time period, non-fiction books about the art or science of the era, biographies of people from that time, as well as history magazines and related sites. I’ve come across writing I normally wouldn’t read only to discover a passion for science-y novels, tomes on evolutionary biology, sites offering vintage maps, work by outsider artists, and other fascinations.

Request. I couldn’t possibly afford to buy a fraction of the books I read. Instead, I’m a unrepentant library addict. If there’s a book you’d like, order it from your local library. They’ll call or email you when it’s available. If they don’t own a copy, ask them to purchase it. Some library systems put request forms online, other systems prefer you go directly to a librarian to request a book acquisition.

Hang out with other book lovers. I’m a long-time member of a book club. It prompts me to read books I wouldn’t normally read and our wide-ranging discussions are a delight. And our boys’ book club lasted till our kids all went off to college, over nine years of lively bookish gatherings.  You can start up a book club with friends or join an existing group. Check out nearby clubs through Reader’s Circle, your local library, or Meetup.

Offer books for sale through your business. If you have a bike repair shop, offer guides to bike trails along with some bike-riding memoirs. If you run a stand at a farmer’s market, offer a few cookbooks and urban farming volumes. If you own an art gallery, sprinkle a few poetry and art books among your offerings.

Give magazine subscriptions as gifts. There’s a wealth of not-so-mainstream options, from boat-building magazines to literary journals to kids’ science publications.

Recommend. Create your own list of favorites on a topic via Amazon’s Listmania. Perhaps “Little-Known Poetry Books You Should Read…” or “Alternative Education Books We Use….” While you’re at it, search all the Listmania lists of interest to you.

Link. An insight or idea sticking with you? Link to (or at least attribute) books or author sites when you write about ideas they’ve prompted in you.

Talk about writing you love. I tend to go on and on with vast enthusiasm about what I’m reading. I adore memoirs from the sublime to the hilarious: A Private History of Awe by Scott Russell Sanders, A Girl Named Zippy by Haven Kimmel, and Kick Me by Paul Feig. Beautifully written, unforgettable novels such as All the Light We Cannot See by Anthony Doerr,  The History of Love by Nicole Kraus, State of Wonder by Ann Patchett, and Peace Like a River by Leif Enger. Animal books, a worthy indulgence, including The Good Good Pig by Sy Montgomery and A Small Furry Prayer: Dog Rescue and the Meaning of Life by Steven Kotler. Sci-fi like The Kin of Ata Are Waiting for You by Dorothy Bryant and Agent to the Stars by John Scalzi. And  books that don’t fit in any category like Sum: Forty Tales from the Afterlives by David Eagleman. Really, read these books!

Expose local authors. Ask an author to serve as an expert, answering a question or two for an interview to be published online or in print. Invite an author to do a reading or give a talk to your organization, club, or business either in-person or via Skype. Talk up local authors with people you know.

Promote. The Southern Independent Booksellers Association started a YouTube channel called Parapalooza! Submit a video of yourself reading a passage from a favorite book to parapalooza@sibaweb.com. If you live in the UK, contact Steve Wasserman of Read Me Something You Love. He’ll come out to record your reading of a passage you choose, along with some conversation. If it’s poetry you adore, read one you love aloud for Record-a-Poem. You can also reach out to others in your community who’d like to share a favorite poem through the Favorite Poem Project or start up a poetry-sharing group on Meetup.

Read already. Titles piling up on your Kindle, overdue library books, a teetering stack of magazines next to the couch are all evidence that you want to read. But you’ve got more to do than you’ve got time. Admit it to yourself, you’ll never defeat your in-box. Might as well go lie on the grass or in the tub or on your couch and read!

Connect. Follow authors on Facebook or follow their tweets. Write to them care of their publishers. You might send a brief note about how much you enjoyed a book or how it or improved your life. You might send suggestions, questions, a cheerful aside. Writing is a solitary occupation. When an author hears that his or her work made a difference, I guarantee it’ll have an impact. On a few rare occasions readers of my first book let me know it changed the way they parent or educate and how that’s impacted their lives. These communications are the sort of wealth I’d never believed possible. Utterly priceless.

Some days I like to imagine a world where we love our writers and artists and scientists and volunteers with the same passion we show celebrities. A girl can dream.

“The writer’s way is rough and lonely, and who would choose it while there are vacancies in more gracious professions, such as, say, cleaning out ferryboats.”

Dorothy Parker