You Are the Food You Think About

fast food changes behavior, junk food brain, fast food thinking,

There’s such a thing as “fast food thinking.”

There’s plenty of evidence that food choices affect our behavior. But here we’re talking about what happens when we simply think of fast food.

You don’t even have to eat fast food to see behavior changes. It merely has to cross your mind.

We think we’re in charge of our choices. Our moods. Our long-term goals.

Apparently not.

Marketers work hard to shape consumer behavior. They use neuroscience findings to figure out how to attract our attention. They use psychological research to manipulate our needs. Of course we rationalize, “I’m the exception. I know my own mind. Just thinking about fast food can’t affect me.”

Chances are, it does.

A three-part study showed the mere act of thinking about fast food makes people more impatient, more eager to use time-saving products, and less likely to save.

Wonder why we all feel hurried? In the first experiment of the three-part study, half of the participants were shown subliminal images of six fast-food chains (McDonald’s, KFC, Subway, Taco Bell, Burger King, and Wendy’s). The images were seen only twice, for just 12 milliseconds — much faster than the conscious mind can recognize. Participants who were exposed to these subliminal images rushed through tasks even though they were under no time pressure.

Wonder why eco-friendly, well-made products aren’t top sellers? In the next experiment, participants were asked to recall a recent fast-food meal before rating products. When they did so, they were more likely to choose time-saving as the best rationale for making a purchase over other factors, such as environmental friendliness, aesthetics, or quality.

Wonder what happened to saving money? In the final experiment, participants who briefly looked at fast-food logos were much more likely, when considering compound interest, to choose a small payout immediately rather than wait for a larger payout later.

Children are even more at risk from this “fast-food thinking.” Because their brains are still developing through the teen years, young people are much more vulnerable to techniques used by marketers. Child-development experts see all kinds of detrimental effects, including what psychologist Allen D. Kanner calls the “narcissistic wounding” of children.

The problem is more, much more, than fast food. It has to do with a daily bombardment by messages telling us we should have it all and have it quickly — even though neither leads to greater happiness. As Robert V. Levine noted in A Geography of Time, people actually feel more impatient when they have access to time-saving devices.

There are benefits to waiting. Things like patience and a rush of pleasure when what you’ve been anticipating is finally ready. Picking apples together, cutting them, and baking them into a pie takes time. The smell of the crust breaking under your fork and the shared exclamation as you take the first bites together: bliss.

This experience can’t compare to a McDonald’s apple-pie dessert warmed in its cardboard sleeve.

What we eat and how we eat may no longer satisfy one of our deepest hungers: the desire for connection to people, place, and culture. We see the results of that separation in our health and environment.

Contrast these slogans:

  • “Have it Your Way” (Burger King)
  • “You deserve a break today” (McDonald’s)
  • “Your Way, Right Away” (Burger King)
  • “What you want is what you get” (McDonald’s)
  • “You can eat great, even late” (Wendy’s)

with this thought:

“As you eat, know that you are feeding more than just a body. You are feeding the soul’s longing for life, its timeless desire to learn the lessons of earthly existence — love and hate, pleasure and pain, fear and faith, illusion and truth — through the vehicle of food. Ultimately, the most important aspect of nutrition is not what to eat but how our relationship to food can teach us who we are and how we can sustain ourselves at the deepest level of being.”  ~Marc David

Living in a fast-food society changes more than our eating habits. As that recent study indicated, we unconsciously hurry other aspects of our lives as well. When we find ourselves “getting through” anything to get on to the next thing, we’re ignoring the here and now. We’re ignoring our lives as they are in this moment.

Let’s think instead of fast food as a metaphor, a symbol showing us that there’s another way to experience what’s right in front of us.

 

Originally published in Culinate 

fast food behavior, food related behavior,

A McDonald’s apple-pie dessert warmed in its cardboard sleeve can’t compare to sharing a slice of home-baked pie with a friend. (image: pixabay.com)

Gifting a Week of Meals

giving meals, cooking for others, meal sharing,

Yum. (CC by 2.0 thebittenword.com on flickr)

Soon after my second baby was born, I was informed that I’d be receiving a week of meals delivered by my friends. The next seven nights our doorbell rang and there stood someone dear to me holding warm dishes filled with delights.

A break from planning and making dinner was a blessed relief. It also exposed my family to a wider array of foods. More importantly, each night we sat down to eat a relaxed dinner lovingly made for us.

We were given so much food that we tucked lots of it in the freezer, spreading the bounty of kindness into the following weeks. One friend came laden with two different kinds of lasagna, one with garlicky white sauce and spinach, another layered with black beans and lots of veggies. Years later I still make both of her recipes.

A week of meals for families with new babies became a tradition in my circle of friends and my Le Leche League chapter. Here’s what worked for us.

1. Someone particularly close to the new mom and her family usually broached the idea to their mutual friends. We never designated a person in charge of planning. But your group of friends, or church, or neighborhood may decide that putting one person in charge of noting who will make a meal which night makes it easier.

2. We contacted the new mom with some basic questions such as best days and times to drop off food, food preferences, and if she wanted food brought ready to eat at dinner time or in advance to heat up later that day. Some moms preferred to have meal deliveries every other day.

3. Then we verified the plans with all potential participants. It worked best to accommodate a variety of needs among people contributing meals. Some preferred to drop off bags of Mid-Eastern salads or trays of sushi they picked up on the way home from work. Some didn’t have time to deliver a meal during the week but happily provided brunch on the weekend. It helped to jot down what people were planning to make so the family didn’t end up with three enchilada entrees on three consecutive nights.

4. We sent out a full schedule to everyone participating. It functioned as a reminder, listed who was bringing what, and offered suggestions such as labeling pans and including recipes. A shared Google doc can uncomplicate things. Or use one of these online meal scheduling sites to make this easier:

Meal Baby

Take Them a Meal

Meal Train

Care Calendar

Lotsa Helping Hands

Caring Meals

Of course, a new baby isn’t the only reason to provide a series of meals. It’s a great way to welcome someone home when they return from service project or military assignment. It’s a godsend when people are dealing with illness or injury. And it’s remarkably helpful during the time a family is undergoing a major home renovation. Mix it up. Rather than arranging a week of steady meals, you might offer a meal every Wednesday or set up a regular potluck date to eat together.

There may be no more basic gesture of kindness than feeding people. Food sharing is a tradition found in every culture, stretching back to our earliest history. It’s a stomach-filling, community-building kindness like no other. It can also swing back around remarkably. By the time my fourth child was born I was gifted with a full three weeks of meals, nearly all made by people I’d once cooked for. It was an embarrassment of riches but oh how those delicious foods warmed our hearts.

Other ways to build community:

Bring Kids Back to the Commons

Engage the Window Box Effect

It Really Does Take a Village

We Don’t Need No Age Segregation 

Welcome Kids Into the Workplace More Than Once a Year

Odd Second Saturday Suppers

Better Together: Restoring the American Community

The Abundant Community: Awakening the Power of Families and Neighborhoods

All That We Share

This is a repost from our farm site

Eat Your Dandelions

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Image courtesy of thaowurr.deviantart.com

“You EAT them?” a little boy new to the neighborhood asks. He leans forward for the answer, his face ready to constrict in doubt.

Children already well acquainted with our family’s springtime ritual stop picking.

“Yeah!” they eagerly assure him, “They’re really good.”

They aren’t referring to a new vegetable in our garden. They’re talking about dandelions.

Herbalists tell us exactly what we need grows nearby. Those plants we call “weeds” may in fact remedy what ails us. They are so common that their properties are easily overlooked in a culture searching for packaged wellness. Plantain, mullein, comfrey,mint, mugwort,St. John’s wort, chicory and purslane spring up wild in my untreated lawn and garden. Weeds, but also powerful healers.

Today we’re picking dandelions in full flower. It isn’t about finding a remedy. For me the harvest is has to do with celebrating spring and affirming the beauty around us. For my children and our neighbors it’s about fun. I wait until the blooms are at their peak. Then I call friends and neighbors to announce, “Today is the day!”

Children spread out across the yard holding little baskets. A girl squats in front of each plant, pausing a long moment before she reaches out to pluck a flower from its stem. The  oldest boy in the group walks by many dandelion plants to pick only those growing in clusters. And the newest little boy falls silent, as the rest of the children do, taking delight in the seriousness of the harvest.

European settlers brought the dandelion plant to this continent for food and medicinal purposes. The perennial spread easily across most states. It’s a testament to the power of herbicide marketers that such a useful plant became so thoroughly despised. Standing under today’s blue sky, I look at exuberant yellow rosettes growing in bright green grass and feel sheer aesthetic pleasure.

After the children tire of picking we sit together on the porch and snip off the dandelion stems right up to the flower. We mothers look over their busy heads—blonde, brown, black—and smile as we watch them stay at this task with the kind of close attention children give to real work. One girl remarks that the flowers look like the sun. Another child says her grandmother told her that in the Old Country they call the plant by the same name as milk because of its white sap. The newest boy chooses to line the stems neatly along the wide porch planking, arranging and rearranging them by length.

Every aspect of a ritual holds significance so I pay attention to the warm breeze, the comfortable pulse of friendship, and flowers so soft against my fingers they remind me of a newborn’s hair.

When we’re done the flowers are rinsed in a colander, then it’s time to cook them. I’m not a fan of frying. There are better ways to preserve the flavor and nutrients in food. Consequently I’m not very skilled. But this is easy. The children, their mothers and I drop the flowers in a thin batter, scoop them out with slotted spoons and fry them a dozen at a time in shallow pans.

After the blossoms cool slightly on paper towels they’re put on two platters. One is tossed with powdered sugar and cinnamon, the other sprinkled with salt and pepper. Handfuls are eaten in the kitchen while we cook. Then we carry the platters outside. Children run off to play in grass polka dotted with bright yellow flowers. We adults sit on the porch laughing and talking.

It’s suggested that we should be eating healthfully prepared dandelion greens and roots rather than indulging in delectable fried blossoms. That sentence fades into a quiet moment as a breeze stirs new leaves on the trees and lifts our children’s hair. I feel enlivened. Everywhere, around me and inside me, it is spring.

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Gather dandelion flowers from areas free of chemical treatments or fertilizer. Pick in a sunny part of the day so the flowers are fully open, then prepare right away so flowers don’t close.

Cut away stem, as this is bitter, leaving only the green part holding the flower together.
Douse briefly in salt water (to flush out any lurking bugs). Dry flowers on dish towels while you prepare batter.
Ingredients
3 to 4 cups dandelion flowers, prepared as above

1 cup milk (dairy, soy, almond, coconut, any variety)

1 egg (or equivalent egg replacer product)
1 cup flour (slightly smaller amount of any whole grain alternative)
½ teaspoon salt
oil (frying is best with healthful oils which don’t break down at high temperatures, try safflower oil, coconut oil or olive oil)

Method

1. Combine milk, egg, flour and salt in wide bowl. Mix well. Heat an inch or two of oil in skillet (350-375 degrees).
2.  Drop a dozen or so blossoms into the batter, stir gently to coat. Lift out with slotted spoon or fork. It’s best to hold the bowl over the skillet as you drop each blossom into the hot oil.
3. Turn flowers over to brown on both sides. Remove with slotted spatula to drain briefly on paper towels. Continue to fry remaining flowers using same steps. Toss cooked dandelions with sugar and cinnamon. Or salt and your choice of savory flavoring such as garlic, pepper or chili powder.
4. Making flower fritters is a speedier method than frying individual flowers. Simply drop flowers and batter into the oil by the spoonful, then turn like a pancake. Serve with jam, maple syrup or honey. Or try savory toppings like mustard, ketchup or barbeque sauce. These fritters are endlessly adaptable. Try adding sunflower or sesame seeds to the batter and serve with either the sweet or savory toppings.

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What You May Not Know About Dandelions

The common dandelion, Taraxacum officinal, has been used in traditional medical systems around the world to boost nutrition as well as treat conditions of the liver, kidney and spleen; slow abnormal growths; improve digestion and more. Recently science has taken a closer look at this often scorned plant. No surprise, traditional wisdom holds up under scrutiny.

~Dandelion root stimulates the growth of 14 strains of bifidobacteria. This is good news, because bifidobacteria aid in digestion. Their presence in the gut is correlated with a lower incidence of allergies.

~Dandelions appear to fight cancer. Researchers testing for biologically active components to combat cancer proliferation and invasion note that dandelion extracts have value as “novel anti-cancer agent[s].” Their studies show dandelion leaf extract decreases growth of certain breast cancer cells and blocks invasion of prostate cancer. The root extract blocks invasion of other specific breast cancer cells  and also shows promise inhibiting skin cancer.

~Dandelions work as an anti-inflammatory and pain relieving agent.

~Dandelion extract lowers cholesterol. This, plus its anti-inflammatory and antioxidant qualities leads some researchers to believe that the plant may reduce the risk of atherosclerosis (hardening of the arteries).

~The plant’s leaves are an effective diuretic.

~Dandelion shows promise in diabetic treatment. It slows the glycemic response to carbohydrates, thereby helping to control blood sugar.

~Dandelion extract increases the action of estrogen and progesterone receptors. It may prove to be a useful treatment for reproductive hormone-related problems including PMS.

~ Leaves, roots and flowers of the humble dandelion are fully edible. USDA National Nutrient Database analysis proves that a festive array of nutrition awaits any lawn harvester. One cup of chopped fresh dandelion greens are extremely rich in vitamins K, A and C as well as good source of vitamin E, thiamin, riboflavin, vitamin B6,  calcium, iron, ,magnesium, manganese, fiber and omega-3 fatty acids.

~The flavonoids found in dandelions are valuable antioxidants and free radical scavengers.

 

This post is reprinted from an article that first appeared in Natural Life Magazine. 

Confessions of a Subversive Cook

subversive cooking, sustainable household, inventive cooking, creative ingredient substitution,

It’s a family joke that I am unable to follow a recipe. Not a funny joke but completely true.

I can’t help myself. I tweak the kind of flours and fats, ramp up the spices, toss in a few extra ingredients, adjust the methods used. Yes this approach alters a recipe beyond recognition. But my family will admit the end result usually tastes good even if they like to ask, “Okay, now tell us what’s really in here.” That’s because I’ve been known to put chard in popsicles, beets in dip, and beans in brownies.

Sometimes I try, really try, to follow a recipe to the letter. There’s the real joke. Because when I do the results are awful. The casserole is tasteless, the biscuits are scratchy, and the cookies slump into pools of goo. Clearly improvising is the best route for me.

What I really like about improvisation is facing the challenge our great grandparents faced as they ran frugal households. The same challenge accepted by cooks every day all over the world. Very simply, to use everything well while wasting nothing. This is more about necessity than anything else. It means the cook knows what is in the garden, pantry, and refrigerator at all times. She knows a hard frost is coming, so the rutabagas can stay in the ground but the green tomatoes must be picked. She remembers that the potatoes in the pantry are starting to soften and must be used right away. She knows the lentils made two days ago have to be served or frozen.  She finds ways to use carrots going limp and cheese getting dry. She purees leftover soup to make sauce for an entrée and turns yesterday’s roast chicken into today’s enchiladas. In our current economy it’s not a game for many of us. This real life pursuit is more interesting and more rewarding than any competition faced on Top Chef.

I find the creative aspect downright addictive. So tonight, when our dinner guests called to say they were running late I realized I had time to make another dip to serve alongside our homemade salsa. I turned up the music and started pulling out potential leftovers. A few ounces of cream cheese abandoned when the asymmetrical but tasty homemade bagels ran out, a few spoonfuls of leftover canned chile in adobo sauce, a large cooked sweet potato. Probably doesn’t sound like a dip. Except to this recipe heretic.

I warm the cream cheese a little, then mash half the sweet potato with a fork and mix in a bit of the chile in adobo sauce. The texture is awful and the taste is nothing like dip. So I toss it in the blender. Nope, it’s too thick to blend. I add a dollop of sour cream. Blend. Oh, nice orange-y color. Taste? Needs something. I toss in a pinch of dry chipotle powder and a dash of salt. Blend. Taste. Needs more heat so I add a bit more chile in adobo sauce. Blend. Taste. It needs some freshness. I have green tomatoes, tomatillos, and peppers but I don’t think I’m aiming for a raw element. Instead I pour off a tiny bit of the liquid from the salsa we canned. Blend. Oooh, it’s good. Still needs something to round off the strong edge. Hmmm. Maybe this sort of spicy will benefit from a little sweetness. I think about putting in applesauce but first try drop of our honey. I give the blender another whirl. Perfect!

The doorbell rings, the dogs bark, and our friends come in bringing lively conversation. My improvised dip is there on the table next to the salsa, waiting to be scooped up with blue chips. The colors are an aesthetic delight and the use of leftover ingredients satisfies my frugal heart. But what’s really a pleasure is watching the whole bowl emptied by friends who rave over the taste even after I confess that it’s made out of sweet potato. In a heavenly kitchen somewhere I hope those great grandmothers nod their approval.

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Subversive Cook is now the title of my next book. I’m slow at work on it. See how you can contribute at subversivecook.com or get in touch with me using this site’s contact form.